| Electronic commerce as a new type of economy in recent years, has greatly promoted the economic development of China, online shopping has become a kind of fashion in today's society, with the growing online coverage, open online stores are also gradually increased, but the store open easily, running hard, every day, tens of thousands of online stores, there are many online stores. This study case of Jingdezhen Qingxin Tao shed C ceramics shop is in the midst of mismanagement and close to close.Jingdezhen Qingxin Tao shed C ceramics shop is a shop selling ceramic tea utensils, vases, furnishing articles, such as the product of a taobao shop C, registration date will be in July 2014, operators are part-time, the present situation of the online store is not very ideal, poor business performance and development of slow, low credit level is low, the customer give points, more than bad review, refunds rate is high, the disputes, the author by reading literature, individual interview, questionnaire, data analysis and other methods to find the shop is the major obstacle facing the product after-sales issues, including after-sales service attitude have been uncovered, after-sales refunds rate is high, poor after-sales evaluation comments, after the operator of the personal and property risk, etc., and analyzes the reasons and find a solution countermeasures including focus on improving the quality of products and services, mining potential customers high quality, shorten the product transportation, refunds time, combing customer feedback information, and in the call for relevant departments and the suggestion, hope I can help the shop to break the development bottleneck, rapid increase sales, improve credit level.Online product after-sales problem is all online stores need to face the problem, product after-sales determines the customer high praise, store credit ratings, operating sales, or even store positioning and development direction, the sustainable development of online stores will play a key role. This research hope to Jingdezhen Qingxin Tao shed C ceramics shop store product after-sales problem of analysis and proposed the countermeasures to solve these problems, can help the survival and development of small and medium-sized C shop, and prosperity of the whole industry electronic commerce. |
PDF Full Text Request