Shenyang Jingwei Shiquanshimei Import-stack Food Special Sale Shop Sale Situation Investigation And Analysis

Import-snack food industry rapidly rises in recent years. Firstly, along with the continuous development of our country economy and the significant rise of the level of national income, people demand for food quality is more and more high. In recent years, the demand for import-snack food market of our country shows sustained growth momentum, and varieties of food are gradually diversified. Secondly, though the price of the import-snack food is a little high, people accept it for the advantages of novelty taste, attractive packaging and good taste. The consumer group continousely expands, eating snack food becomes a fashion trend in a way. More and more import-snack food special sale shops for the open in the streets and on the roads, and there are more and more supply markets for the import-snack food. Thirdly, the profit rate for engaging in import-snack food special sale shops reaches as high as40%to50%, and the industry has high return and good profit. In2011, year-demand for import-snack food market in China exceeded100billion yuan, the market size grows in a geometric level speed, consumming market also grew rapidly, and the operating condition of the import-snack food special sale shops is also more and more attented by people. Therefore, the study for operation situation and future development strategy of the import-snack food special sale shop has important significance.Shiquanshimei import-snack food special sale shop is a wonderful work of import-snack food retail industry in Shenyang in recent years. The special sale shop entered in Shenyang import-snack food retaii industry6years ago. It occupied a space in Shenyang import-snack food retail industry with diverse product and convenient and fase sale model. Whether from operating condition to operating profit, the Shiquanshimei import-snack food special sale shop an upper standard throughout the whole import-sanck food industry. As the homogeneity business of the import-snack food special sale shop and having being the industry leader of the whole industry, the paper deeply study market demand characteristics and product marketing channels from the operation situation of the special shop by iterature search, spot observation, questionnaires and other methods. Therefore, a much more practical reference is provided for product market positoning and marketing strategy.According to market research, consumers have purchase characteristics such as convenient purchase channels, good taste, exquisite packaging, moderate price, and so on., and different ages and sexes have different preferences. Various factors are analyzed by using the cross analysis method, and a special sale shop sale strategy improving measure is provided.