The Development Research Of Industrial Popular Science Tourism Of Heilongjiang Based On RMP Analysis

With the development of science and technology, people's quality has further improvement. Traditional sightseeing tourism has been unable to satisfy people's travel demand. In order to satisfy tourist's demand that obtain scientific knowledge through tourism activities, industrial popular science tourism which ornamental, interesting, experiential and informative arises at the historic moment. Industrial popular science tourism is not only beneficial to improve the connotation of tourism activities, but also the opportunity of the second industry transformation. Industrial popular science tourism in Heilongjiang province is in the primary stage of development, compared with the foreign countries academic research on industrial popular science tourism is less. So carrying out the research on the development of industry popular science tourism has important significance. Aiming at the development of Heilongjiang province's industrial popular science tourism, this paper uses some research methods which literature research, qualitative analysis, quantitative analysis and questionnaire investigation to carry on the research.Based on the RMP analysis, sustainable development theory, experience economy theory and industrial structure evolution theory, at first, this paper is to sort, analysis and summarizes domestic and foreign scholars' academic research in the field of industrial popular science tourism. Then overview the related theory, such as RMP analysis theory, sustainable development theory, experience economy theory, industrial structure evolution theory. At the same time of popular science tourism connotation, it carries on the preliminary definition to industry popular science tourism concept. On the basis of above, it clears the characteristics and introduces the status development at home and abroad of industrial popular science tourism.This paper adopts the RMP analysis to analyze the resources, the market and the product of industrial popular science tourism of Heilongjiang province through many methods including data collection, on-the-spot investigation and questionnaire. Based on the RMP analysis it realizes resource integration, market segmentation and clear development focus.Although Heilongjiang is rich in the resources of industrial popular science tourism, there have many problems in the actual development process including backward concept of development, insufficient publicity, products singularity and weak awareness of tourism. Aiming at the problems existing in the present stage, this paper puts forward ideas and suggestions from three angles which government, guild and enterprise. It proves some basis for the research and practice of industrial popular science tourism development of Heilongjiang province.