Research On The Popular Science Tourism Development Of Science&Technology Museums In Heilongjiang Province

With the development of science and technology, it set new requirements to people’s quality in modern society. People are no longer satisfied with simple leisure, sightseeing, but more hope to get more knowledge of science by tourism activities. Therefore, the popular science tourism arises at the historic moment, and gradually become a new social fashion. Due to the popular science tourism in our country is still in its infancy and the theory and practice research carried out late, popular science tourism in china can’t compare with the developed countries in Europe and America. Therefore, it is particularly important to develop popular science tourism development research.At first, this paper is to analysis and summarizes overseas and domestic research conclusions and research present situation on popular science tourism exploitation of science&technology museums. Then overview the related theory, and has been clear about the concept and features of the popular science tourism. On this basis the paper divides the popular science tourist resources type, and defines the concept of popular science tourism of science&technology museums.This paper has used many methods including data collection, on-the-spot investigation and interview investigation. It mainly adopts the RMP analysis to analyze the resources, the market and the product of popular science tourism of science&technology museums in Heilongjiang province:Analyze characteristics and existing problems of popular science tourism resources of science&technology museums. Based on multi-dimensional analysis of tourism market, determine the market positioning and select the target market correctly. Combine with the characteristics of popular science tourism resources of science&technology museums in Heilongjiang province, and determine the product type and characteristic, and according to the specific circumstances to determine the development priority. This paper uses SWOT analysis to analyze the product, and find out the advantages and disadvantages of the product development.Starting with a combination of sustainable development, social, economic and ecological benefit, and following the principle of efficiency, innovative, characteristic, development modes have been put forward. In view of the favorable conditions and unfavorable factors, from three aspects:government, enterprises and NGOs, this paper discuses how to position the subjects accurately, and put forward feasible countermeasures and measures, aim at providing some basis for the research and practice of popular science tourism development of science&technology museums in Heilongjiang province. Finally this paper uses the method of empirical research for an on-the-spot investigation to Heilongjiang science and technology museum, summarizes the target market, product form and the benefit analysis, and finds out the existing problems and put forward the corresponding development suggestions.