Platform Type Electricity's Supply Chain Channel Model Analysis And Selection

The emergence of the Internet,led to the rapid development of the global electronic commerce market.Its appearance,not only changed the traditional economic model of the past,but also on the economic structure and mode of production market has brought a huge impact.In the complex market economy,as a new industry-e-commerce platform,only just a few decades of development history,has become the latest in today's era of economic growth of an enterprise.Our e-commerce,from large-scale state-owned enterprises and multinational corporations,small and medium businesses as well as private and individual enterprises,are all permeated them.More and more traditional companies,with the pace with the times,and gradually establish a platform electricity supplier channels in order to enhance their market competitiveness.e-commerce platform quietly become the business model of potential shares.In the supply chain,platform-type electric provider should choose its own business conditions to match the supply chain channel,which is vital.Therefore,the major electricity supplier platform in this new economic environment,commercial enterprises need to solve the problem is the supply chain channel management channel design and optimization.This article is the existing electricity supplier platform for analysis and comparison,the electronic business platform for e-tailers and online retail goods,product is distinguished to analyze characteristics of different platforms for companies to choose how the supply chain channel model.And on the basis of electronic business platform for detailed classification,the existing electricity supplier supply chain channel also analyzed systematically.In this paper,using the game model,detailed analysis the supply chain of traditional single channel mode,a single network of direct sales channel model,manufacturers to establish direct sales channels and a network of traditional retail channels coexist model,manufacturers and retailers have established a network of direct sales model,With Stackelberg model calculates the optimal pricing,demand and profit under these four cases the supply chain.The last chapter take case analysis,cite an instance:Suning electricity supplier,to analyze the supply chain channel model.This paper uses a comparative analysis,summarized and logical deduction method,game theory and case analysis theory of knowledge and research,to explore the issue of e-commerce platform-based enterprise supply chain channel mode selection.The study of the E-commerce and the supply chain channel is the current research focus,this paper studied the contents belong to the field of logistics and supply chain frontier fields,and also has some theoretical value of innovation.Research on electronic business platform companies with their own enterprise supply chain channel selection feature has some theoretical guidance and practical significance,It can help them make more accurate judgments on the supply chain channel in the choice and in favor of their more efficient supply chain management.