Bestv Acquisition Case Analysis Of The Oriental Pearl Of Oriental Media

With the further deepening of the reform of China's market economy,the economic development faced a major strategic transformation,as well as the background of the "new normal",increasingly fierce competition between enterprises.Media industry is the cultural industry of high-end industries,people's demand of information and cultural products gradually increased,and the rapid development of the Internet era makes media enterprises the main business adjustment to changing,the future of media company in China's industry boundaries defined will be more fuzzy.China's media listed companies can increase enterprise's mergers and acquisitions efforts,continuous integration of enterprise resources industries,and give full play to the scale effect,Internet media industry,the strategic transformation to To enhance their core competitiveness.This paper selects blockbuster Oriental Pearl mergers and acquisitions as an example,a detailed explanation of the blockbuster mergers and acquisitions of the Pearl of the Orient.Analysis the merger motivation,performance and existing problems,through the analysis of M & A cases,for Chinese enterprises mergers and acquisitions development provides a good reference and ideas,the government should provide policy support for our company acquisitions,guiding the listed company shall conform to the national policy and industry development trend,reasonable selection of merger and acquisition target,to avoid blind.The reasonable control of the cost of acquisition and prevention integration of enterprises produce financial risk,after M & a new company should be rational use of good inter industry resource advantages.Integration to achieve complementary advantages,to play a synergistic effect,enhance the competitiveness of the company.This paper is divided into four parts: the first part is introduction.Detailed introduces the background and significance;the second part for blockbuster mergers and acquisitions Oriental Pearl case introduction.Through the introduction of M & a party blockbuster and target company Oriental Pearl two media category listed companies that blockbuster absorption merger of the Pearl of the Orient,a brief description of the background and process of M & a blockbuster;the third part for blockbuster mergers and acquisitions Oriental Pearl motivation,performance and existing problems.Through based on Strategic Motives of the macro perspective and micro perspective of the culture trend of the media industry and the financial agent and stock price movements in three dimensions were analyzed before and after M & a knowledgeable person Changes and existing problems;the fourth part as a case analysis of the enlightenment and suggestions.Through the study of the blockbuster acquisition motivation,performance and existing problem analysis to illustrate the revelation of the M & A cases,so as to obtain the relevant suggestions,for enterprises of China subsequent interbank mergers and acquisitions and puts forward some suggestions for reference.