Analysis On The Causes And Performance Of Alibaba's Acquisitions Of Youku Tudou

With the rapid development of society,the competition of market economy is becoming more and more intense.Mergers and acquisitions among enterprises have become an important way to adjust resource allocation and enhance core competitiveness in market economy activities.As a national key support industry,the number of enterprises in the Internet industry is growing rapidly.Mergers and acquisitions between enterprises have become an effective way for the development of the industry.The merger and acquisition of Internet enterprises has a long history of research in developed countries,which has formed a more mature theoretical basis and a systematic research method and means.But our research on Internet enterprise merger is not mature enough,the academic circles also can give Internet companies each one sticks to his argument for mergers and acquisitions bring positive financial performance.Therefore,explore the causes of Internet mergers and acquisitions,mergers and acquisitions of financial performance evaluation of Internet enterprise correctly,can not only enrich the theoretical study of China's Internet business mergers and acquisitions,can also provide some principles,basis and strategy for the further development of China's Internet companies,Internet companies in China to better guide the implementation also has certain practice the significance of mergers and acquisitions.This article is explored through the method of normative research and case study.In the normative research part,we summarize and summarize the literature at home and abroad,and apply synergy theory,market power theory and transaction cost theory to analyze the causes of M & A from the theoretical level.In the case study,select the case Alibaba to buy Youku potatoes as the research object,first analyze the process,characteristics and reasons of the case company mergers and acquisitions;then analyzes the change case the performance of the company after the merger,and further explained the reasons of corporate performance change;the research conclusions and implications of the case.The full text is divided into six chapters.The first chapter is the introduction,focusing on the background and significance of the article.By reviewing the two aspects of M & A motivation and M & A performance,we get the research ideas and forms of the article.The second chapter is the overview of M & A and performance theory,focusing on the concept of M & A,the classification of M & A,the reasons for M & A,the performance analysis method of M & A,and the theoretical basis of M & A.The third part is the case introduction of Alibaba acquisition Youku potatoes,mainly introducing the basic situation of the case company,the process of M & A and the analysis of the M & A process.The fourth part is to explain the motivation of the Alibaba's merger and acquisition of Youku potatoes.It analyzes the motivation of the merger and acquisition of Alibaba and the motivation of the merger and acquisition of Youku potatoes.The fifth part is the core of the full text.By case study and comparative research,the changes of Alibaba acquisition before and after Youku potatoes are analyzed in detail.The details are: the change of financial performance,the change of company's share price and the market share change.The last part combined with the analysis of the above theory and case,the acquisition of Youku potatoes Ali with cash to ease the financial pressure,Youku potatoes Ali after the acquisition of Internet video channel resources to promote the video industry competition and upgrade Ali Youku potatoes make a merger in perfect ecological chain and excellent soil to achieve complementary advantages in this research conclusion.The research conclusion derived some inspirations,such as: the merger is an effective way to improve the industrial chain,Internet companies choose appropriate target enterprise is the key to the success of mergers and acquisitions,focusing on the integration of resources after merger and acquisition is the guarantee of the success of mergers and acquisitions.