Mid-tier Business Restaurant Chain Development

Chinese food culture has a long history, the Chinese also has a great enthusiasm for eating. Since the reform and opening, the social economy unceasing prosperity, people's life rich, restaurant industry also ushered in a development climax, in recent years the rise of chain operation mode, broke the catering mode of operation for many years in our country, this new chain business model to attract more consumers, make the restaurant industry booming, restaurant industry has become an important industry in our country social economy development. Although the food and beverage market in China has the good development opportunities, has a broad prospects for development, but still can't compare with western-style restaurant chain. In both the management idea, and in terms of store image and turnover, gap is very big, only to find out the cause of the gap, and detailed analysis of causes, puts forward the strategy, to promote the constant development of Chinese style restaurant chain enterprise in our country.This paper is based on the above reasons, in order to can continue to continuous and healthy development of the catering industry in our country for more wide chain operation of the catering industry, through the method of theory with practice, to our country food industry chain management, the essay discusses the specific situation of the current, by adopting the combination of quantitative and qualitative analysis method, and through the inductive and deductive method, the catering industry in our country are analyzed in a comprehensive study. First of all, reviewing the related literature at home and abroad, to master the basic theory of knowledge, and analyzes the current our country various dislocation understanding on restaurant chain operations. Chain management and traditional management in China is also discussed, of the difference between the Angle of the study is the separation of purchase and sales functions. Secondly, this paper discusses the development opportunity and advantage of the midrange business catering chaining. Finally, porridge, restaurants in one hundred as a case study, in detail elaborated the development present situation, find out the current problems facing the enterprise development, proposed the solution strategy, and tentatively catering enterprises of our country to construct, put forward the constructive solution strategy, porridge in one hundred the development of catering enterprises to provide the reference. In the end business catering chaining prophase development should be carried out through multi-channel brand promotion; A solid business development system construction, improve the internal management system; Attaches great importance to the product research and development work, strengthens the product characteristics and technical research; Pay attention to product standardization and diversity, moderate development of industrialization; Clear market positioning, set up modern marketing concept; We will improve the mechanism of internal talent innovation, etc.