Research On The Ecological Cooperation Mode And Path Between The Catering Takeout Platform And Restaurants

With the deepening of the Internet process in China,the efficiency of food and shelter have been greatly improved,the Internet has penetrated into all aspects of daily life,take-out platform rapid access to people’s lives and become a simple and efficient way of life.However,the current takeout platform development is also facing a series of problems,for example,takeout platform operating homogeneity,vicious competition leading to their losses.Take-out platform can’t fundamentally improve the product quality and service,only through marketing and subsidies to stimulate consumption is not suitable for long term development and consumer lack of loyalty;therefore,in-depth services and a new cooperation model between the take-out platform and restaurants are needed to promote the healthy and sustainable development of the industry.Finally,build a close contact,cooperation and win-win eco-cooperation mode.In this paper,the ecological thinking theory and take-away industry development are closely linked to explore the implementation path of win-win cooperation from the perspective of the healthy and sustainable development.Based on the study of related theories and literature,this paper analyzes the present situation of the take-away industry and the cooperation model between the take-out platform and catering business,and then combines with the ecology thinking theory deeply to build a innovation "cross" ecology cooperation pattern,which builds the take-out platform and catering business as the core and gathers take-away industry related service provider.Take-out platform as the "cross" model of the center,build a strong connection between the catering business and take-away consumers,at the same time,extend to the catering supply chain and catering services market,to form a healthy and sustainable industry ecology.Finally,the paper discusses the realization path of ecological cooperation mode from four aspects,such as strategy change,resources integration,big data application and organization structure adjustment.