The. Kmtl Housing Construction Co., Ltd. Development Strategy

With China's "Eleventh Five-Year" plan for the implementation and post-WTO transition period to protect the end of the railway Housing Construction Enterprise is in a fully adapt to the market economic system, establishing a modern enterprise system and full integration into the WTO trade rules in the three tests. Development of enterprise development strategies, the implementation of strategic management has become the Railway Housing Construction Enterprise adapt to environmental change, an important countermeasures. KMTL Housing Construction Co., Ltd. as a separate business from the inextricably linked, are responsible for major maintenance tasks Railway Administration, the company has actively enter the local construction market, the construction area involved industrial and civil construction, steel, municipal, roads, railways, bridges, tunnels and so on, have a certain amount of comprehensive construction capacity, in order to fully enter the market ready. The face of the current trend of economic globalization, national unified market increasingly shape economic and social development in the ever-changing environment, the right KMTL Housing Construction Co., the accurate positioning of the development strategy for the sustainable development of the company is very important and key.This article first has carried on the summary to the strategic management classical theory's development and the correlated strategy environment analysis method; Then separately has carried on the analysis to the KMTL house construction Limited company's exterior condition of business and the internal operation environment, used the internal and external factor analytic method to construct the KMTL house construction Limited company's external factor appraisal matrix and the internal factor appraisal matrix, obtains the opportunity which because Kunming the people metallurgy company external environment provided to be bigger than the external environment the threat and belongs to the management normal company. Then, the author synthesizes in the foundation which front analyzed utilizes the SWOT analysis method to inquire into company oneself had the superiority and the opportunity, inspected the threat which its deficiency and faced, and used the internal and external factor appraisal matrix to carry on the quantification analysis for the KMTL house construction Limited company's internal and external environment, and unified its development present situation to formulate has suited its developmental strategy the goal and the overall mentality. Finally, proposed in the above analytical study's foundation the KMTL house construction Limited company strategy implementation's safeguard mechanism, including consummates the operational guidance mechanism, optimized human resources management, carries out the scientific research activity continually, carries out the multiplex management positively, the construction harmonious enterprise culture, the optimized product management structure and the development throws the financing domain. These research results closely develop the reality regarding the KMTL house construction Limited company, to the company future development positive function.This study is not only a KMTL Housing Construction Limited a strategic choice and the traditional housing maintenance enterprises to modern architecture, enterprise development, exploration, designed to enrich the theory and practice in this area content, at the same time, but also for the railway room for similar Construction Enterprise Development provides a reference implementation of the strategy and draw lessons from.