Construction Supervision Industry Weakness Reason And Development Strategy

With new construction project management modes emerging and powerful engineering consulting companies of foreign countries entering China's market of project consultation management, the current construction supervision industry in our country is getting sluggish. In order to seek for survival and development in the more and more competitive market, China's construction engineering supervision enterprises have to thoroughly analyze their external environment and internal conditions, and study their development strategy as well as direction, so as to seek further development.Taking the development strategy of construction engineering supervision enterprises as the target, this article analyzes the present problems of current construction supervision industry and the reasons of such problems. The exterior macroscopic environment and the industry environment of construction engineering supervision enterprises are respectively analyzed with PEST method and Five-Force model. In addition, the internal conditions of construction supervision industry are analyzed with the method of combining function analysis with resource analysis. Regarding project management enterprises as the reference object, this article compares their comparative advantages and disadvantages from five respects including market adaptability, enterprise system, enterprise management, human resources and enterprise culture.This article gives SWOT analysis of construction engineering supervision enterprises by adopting improved SWOT method, and attains two advantageous development strategies of current construction engineering supervision enterprises. One is the combination of strength and opportunity strategy, namely, using existing strength of these supervision enterprises to catch the opportunity, in this way, they can develop towards the direction of project management. The other is the combination of strength and threat strategy, namely, using strength to strengthen the internal capacities, reforming system, and developing market, in this way, they can face the challenges actively which are caused by the entering of new project consultation management enterprises.The article analyzes the relationship between construction engineering supervision and project management, and points out the main points of supervision enterprises' development towards the direction of project management, which include establishing modern enterprise system, strengthening human resources management, and constructing and reforming enterprise culture.