Research On The Management Of Automobile Parts Mass Customization In HD Company

Nowadays, Automobile Industry is not just follow the product modular production, and also has changed the manufacturing system of specialization gradually. For some of auto parts suppliers, just manufactures products based on the supplied samples and drawing as the traditional way which has been unable to meet the trend of development, needs to take the ability of prompt and flexible design and development with the background of mass production. As the key index of maximizing the customer's satisfaction of individual requirements, the R&D and management capability of mass customization products, which has become one of an important factor determines the success or failure of enterprise's strategic target.HD company locates on the second level supplier, the middle and lower reaches of the automobile manufacturing industry which can only provides the limited profit margins. It's necessary to cater the trend and requirements of market developments if HD want to get more competition in the market and also it is extremely important to satisfy the customer's individual requirements during the completing the strategic target of HD company. This paper combined the practical auto parts mass customization management of HD company and mainly analyzed and discussed the harm of below four problems, role conflict, low communication efficiency, unreasonable product development, unenthusiastic product development team. Through the analysis, the main reasons had been detected, unclear role setting of product development, miscommunication among the departments, obsolete equipments and the design principle, inadequate incentive mechanism. HD company should start to work on the improvement as, optimize the product development organization structure, broaden the product development staff communication channels, development, upgrade the equipments, improve the mass level products family data management platform, improve the R & D staff motivation mechanism, build up the relative supporting and ensuring countermeasures.