Demand Willingness And Influence Factors Analysis Of Xinjiang Cotton Farmers In Agricultural Socialization Service

According to the development of cotton region in Xinjiang,a total of five prefectures thirteen counties and cities,selected general Mongolia autonomous prefecture,AKSU and Kashi region in southern Xinjiang and Chang Ji Zhou, Ta Cheng Prefecture in Northern Xinjiang, is a typical sample areas. It mainly includes the basic information of the cotton farmers, technical services, financial services and insurance services and other content for investigation,1726 valid questionnaires. According to the survey data, using spss21.0 software for statistical analysis, it is concluded that the respective demand willingness and influencing factors of agricultural social service content(technical services, financial services, insurance services, information service) of Xinjiang cotton farmers. And further according to the size of the plant, It also was analyzed for the cotton farmers demand intention and influence factors.The main content of this paper is the following seven aspects. The first chapter mainly introduces the research background and significance, as well as the main content framework and the methods used, technical routes, and the basic situation of the sample for the entire study to lay the foundation. The second chapter mainly introduces the theory used in this study and the relevant domestic and foreign literature review. It was obtained the Xinjiang agricultural social service present situation and dilemma according to the on-the-spot investigation data carries on the tracing technique statistics in the third chapter. In the fourth chapter, demand wishes of agricultural socialization service of farmers in Xinjiang were obtained by using spss21.0 software to the descriptive statistics analysis.Demand willingness and influencing factors of agricultural social service were obtained by using binary logistic mode about a total of 17 variables of the four categories of factors(characteristics of the head of household, household characteristics, agricultural production characteristics, household characteristics of Xinjiang cotton farmers) in the fifth chapter. In the sixth chapter, Demand willingness and influencing factors of agricultural social service were obtained by using binary logistic model under the different planting scale. Conclusions were drawn according to the above research and suggestions were put forward according to the problems found in the research in the last chapter.The main conclusions of this paper: The present situation of agricultural socialization service was obtained through the survey data from the Xinjiang cotton region; Demand Willingness of Xinjiang cotton farmers about agricultural socialized service was obtained by using descriptive statistics analysis; influence factors of Xinjiang cotton farmers about agricultural socialized service was obtained by using binary Logistic model In the case of the total and under different planting scale.