The Feasibility Research On Crowdfunding Project Based On System Dynamics

Crowdfunding,which is based on the internet,is a public process to raise funds.The general patterns are donation,reward(pre-ordering),loan,equity and revenue sharing.In recent years,crowdfunding has attracted the concerns from more and more people,especially the scholars.Through insight into the survey and analysis of existing research,the problems in the crowdfunding developing are studied from two aspects of academic and practice.This paper focuses on the feasibility issues of how owner of project raise capital successfully.After determining the proposition,the author chose the system dynamics as the main research method in this paper because of the professional foundation.Comprehensive analysis of the existing literature,and online questionnaires research,some advice from professionals,three main influencing factors of the project,the platform and the investment side,are screened out.Combined with the psychological factors of investors,the relations between factors are determined.In this paper,the expert scoring method and G1 subjective weight determination method are chosen.And a large number of online real cases are selected to improve the credibility of the results of the model simulation.After determining the model,by using the method of retrospective study to screen and select the various factors,the key factors which affecting the results are found.For the different key factors,a feasible improving plans will be provided for the project.According to the above content,this paper is composed of six chapters and the structure is as follows.Chapter 1 is the introduction of this paper,and the question background,domestic and international research status,and the ideas and methods in research.Chapter 2 is the introduction of the system dynamics,and the analysis of applicability.In chapter 3,the system dynamics model is created.The feasibility analysis methodology is carried out in chapter 4.Chapter 5 illustrates the practical application of methodology.At the last chapter 6,is the summary and outlook of the study.