Research On The Financing Performance Of Agricultural Product Crowdfunding Based On The Crowdfunding Platforms

With the continuous development of Internet finance,the crowdfunding has gradually penetrated into various fields,and the crowdfunding of agricultural products has emerged,which integrates Internet technology with agriculture.It is a new way for agricultural producers to raise funds.At the same time,the supporters can also participate in the process of research,production and sales of agricultural products to supervise the production process and the quality of agricultural products.However,compared with crowdfunding in other fields,the financing performance of agricultural product crowdfunding is relatively low,which is only between 100% and200%.The financing performance of agricultural product crowdfunding needs to be improved.Therefore,it is very important for us to analyze the factors which affect the financing performance of agricultural product crowdfunding based on crowdfunding platforms.First of all,this paper sorts out the research results at home and abroad to analyze the current research situation of crowdfunding and agricultural product crowdfunding.Then twelve corresponding hypotheses are proposed from project value,information quality,social networking and competence trust,based on Expectancy Theory,Asymmetry Information Theory,Herd Behavior Theory and Trust Theory.Secondly,this paper obtains the data information relating to agricultural product crowdfunding on the crowdfunding platform by the crawler software.And this paper analyses the impact factors of financial performance of agricultural product crowdfunding with the method of empirical analyze through the statistical software SPSS19.0.Correlation analysis,multi-collinear test and regression analysis were conducted on the basis of previous research and the conclusions of this paper are concluded: These factors have significant and positive relationship with the financing performance of agricultural product crowdfunding,including the minimum fundraising amount,the number of supporters,the number of comments,the number of followers,the number of project updates,the identity of the sponsor and the previous fundraising successful experience;These factors have significant and negative relationship with the financing performance of agricultural product crowdfunding,including the target amount and funding period;these three factorshave no significant relationship with the financing performance of agricultural product crowdfunding,including the return level,delivery deadline,and the video.Finally,this paper puts forward relevant suggestions to guide the agricultural producers in launching crowdfunding projects and increasing the financing performance of their projects,including improving the professional level of project proposals and the quality of project information,strengthening the social networking among funders and investors,raising the level of ability trust of funders,increasing the government funding for agricultural products,and improving the legal system of agricultural products.