The Market Development Research In "Zhangzhongtou" Mobile APP

With the domestic Internet financial innovation business policy has been put forward, in the process of exploration, most of the securities companies are aware that the introduction of the Internet banking business model is very necessary. The country began to implement the non-site opening policy, which provides the possibility for the combination of securities brokerage business and the Internet. Securities companies on the one hand, as far as possible the use of low-cost external infrastructure, on the other hand, to reduce the large physical outlets, and make full use of electronic channels to increase customer coverage. For traditional financial institutions, Internet banking really realize the idea of" the customer as the center of the enlightenment". Allow the financial institutions to recognize the importance of taking customer as the center. From now on the demands of customers, is expected to really penetrate into the financial institutions product development, service process design, channel transformation, operation and other aspects of the upgrade. China's mobile Internet applications to increase the degree of richness, the increase in social life and services. Major brokerage and other financial institutions to improve service quality through mobile Internet platform, reduce the dependence on the major outlets. In this paper, the development status of Internet securities at home and abroad are summarized, the mature experience of foreign countries to provide a good reference for the development of China's Internet banking. From the current point of view, the financial development of China's Internet in a large extent dependent on the Internet companies and financial institutions of cooperation to achieve, and to establish a relatively perfect Internet financial ecological environment, traditional financial institutions development path selection and business model innovation will become a watershed in the development of the industry. Financial innovation and regulatory policies, largely promote the Internet financial industry in our country step forward. Domestic large and medium-sized firms have business transformation, for the traditional brokerage, online and offline business combination is the early development of the Internet Financial required, under the huge line the customer through the online features of value-added services, consolidate old customers loyalty to the company, and attract new customers introduced.This paper based on Internet financial markets existing platforms and related research literature, research through to A securities company research and development of mobile app software "ZhangZhongTou", introduce the platform function of "ZhangZhongTou", to market advantages, weaknesses, opportunities and threats of the content analysis, in view of the problems found in the proposed a series of measures to solve the problem; And the feasibility of developing mobile phone App software through quantitative and qualitative analysis of A securities company's transformation. And the feasibility of developing mobile phone App software through quantitative and qualitative analysis of A securities company's transformation. In this paper, A securities company's strategic transformation and development of Internet banking business, management and technical requirements analysis, and through the SWOT analysis of the market operation of the future mobile phone App software " ZhangZhongTou " in investment analysis. A securities company's development of mobile phone App software market has an external advantage, while the internal also provides favorable conditions for development, But" ZhangZhongTou " market development disadvantages such as development planning of single channel, mobile phone APP software lack of prospects; And the promotion of poor time, the age of the object of aging; A securities company business process cumbersome, the lack of Internet financial professionals and other issues. Since China entered the mobile Internet era, the government to encourage innovation, while the A securities company internal management changes, the company strongly supports the development of Internet banking. "ZhangZhongTou" investment opportunities and threats coexist, threatening mainly includes the fierce competition of similar products, customer loyalty, strict supervision, market competition ability is weak.Finally, on the analysis of thinking and summary, according to the mobile app software development market weakness and threats have put forward corresponding suggestions, you first need to strengthen the online channel, mobile, launch customer integration, improve customer loyalty, develop securities payment services, improve the securities company's comprehensive service level; Build a one-stop financial platform, customers can handle business. At the same time, strengthen cooperation with professional Internet Co, import Internet professionals; "ZhangZhongTou" increased financial investment products are the main products of financial innovation, use big data intelligent recognition of customers, push for financial products; A securities company timely cooperate with P2P company, launched products of financial innovation, strengthen the combination of online and offline business, build online consulting service brand, increase customer stickiness. And also introduce the unique "NiuRenHui" the investment community, improve the interaction between customers and attract new customers.