The Research On Marketing Strategy Of LANHAI Environmental Industry Co.,Ltd

With the development of our country economy level and the change of people's consumption idea and highlighted increasingly prominent problems such as water pollution, the concept of safe water is becoming more and more deeply rooted in the hearts of the people, brings the prosperity of the bottled water market. And after the dispute of mineral water and pure water and brand war, mineral water industry began to enter the rapid growth stage, form the new pattern of the drinking water industry. How stretching over mineral water in Inner Mongolia blue ocean mineral water company as a rookie, mineral water market for its tailored appropriate marketing strategies for its fast into the market, enhance the competitiveness of their products has a certain practical significance.Based on the blue ocean mineral water company as the research object, through to the existing problems in the marketing strategy of anatomy, PEST analysis and SWOT model, the blue ocean mineral water company conducted a comprehensive and detailed analysis of internal and external environment, its advantages and disadvantages and facing the opportunities and threats, and on the basis of the content, business people, such as urban white-collar consumer groups as a key target market, put forward product should play combination, pay attention to packaging, improve service, and according to the actual situation and competing goods and high-end products and ordinary two kinds of pricing, establish a diversified marketing channels at the same time, adopt various promotion methods of traditional and modern, make full use of marketing theory of 4 p set is perfect for blue ocean mineral water company marketing strategy, with a combination of theory and practice at the same time, for every strategy innovative operational stronger measures are presented, and at the end of the article puts forward the guarantee the smooth implementation of the marketing strategy of specific measures.In this paper, for the blue ocean mineral water company to the marketing activities to provide realistic theoretical guidance, to improve the core competitiveness of the enterprise has a certain reference value, at the same time for other similar enterprises in the industry has a certain reference value to the marketing management.