Reseaech On The Effect Of Tourism Policy In Jiangxi Since The Reform And Opening Up

This thesis starts from the concept of tourism policy and its characteristics in classification, studies the effect of tourism policy in Jiangxi province since the reform and opening policy based on the qualitative analysis. First of all, it analyses the sample of Jiangxi tourism policy on the provincial level since the reform and opening policy, and also measures the implementation force of the development of Jiangxi tourism policy through the tools of tourism policy Then it makes an analysis about different stages of the development of Jiangxi tourism as well as the effects and characteristics of tourism policy. It is not hard to find that these are many problems around the enactment of tourism policy to be solved. At last, this thesis put forwards the adjustment and optimized suggestion according to the actual situation of the development of tourism in Jiangxi province.Through the analysis of amount and structure about the development of Jiangxi tourism and the analysis of different development stages of the tourism policy effect, it comes to the conclusion that, first, Jiangxi province attaches great importance to the tourism policy in quantity, which manifests the tourism industry would have a good prospects in the future with the government’s and tourism authoritiest’s support. Second, through the analysis on the content of tourism policy and the tools of tourism policy, it can be seen that there are problems in the policy structure of industrial factors in Jiangxi Province,and undervalues the construction of tourism ‘soft power’ such as the deficiency of talent and information technology policy. Third, from the main point of view of the development of tourism policy, the tourism policy in Jiangxi still takes the tourism authoritiest as the main body, while neglecting other tourism related departments in the making of the policy and still existing the problem of various departments acting on its own, which needs to be further reformed especially on the occasion that the market economy and tourism industry have integrated. Fourth, through the analysis of effect of tourism policy, it indicates the deficiency of Jiangxi administration system and inefficiency of the local implement to the provincial policy.In order to achieve the adjustment and optimization of Jiangxi Tourism policy, the policy making needs to be transformed from putting the government as the main body, but coordinating the comprehensive interests of different departments, and leads in the third party evaluation mechanism Constructing ‘Tourism+’ policy system, improving the coordination mechanism of tourism and its relating departments Effectively enhancing the overall tourism industry policy assistance,it needs to strengthen the policy to guide and support the tourism soft power, Improving the construction of the soft environment of tourism in Jiangxi Finally,Through constructing Jiangxi tourism administrative legal system positively, it can solve the problem regarding the imperfection and missing of the administration policy.