Research On The Development Of Electronic Commerce Of Agricultural Products In Cangnan

With the 30 years of the reform and opening to the outside world, the economic development of our country entered the economy by the rapid growth to high-speed growth period of development, economic development facing the throes of structural adjustment, facing four trillion investment policy digestion period, thus social economic structure into the new normal.In the process of social and economic transformation,experts use modern technology to cultivate high quality agricultural products to improve production, modern farmers also use modern technology to make the crop yield more on the floor.However, the farmers harvest in sight of the villagers, but not so rich. Premier Li Keqiang has repeatedly asked the State Council, to increase the physical store and agricultural e-commerce development, especially in rural areas of support. Electronic commerce can input fresh blood to the agricultural culture, bring innovative elements, to open up horizons of farmers, agricultural products and the city's cultural consumption gap narrowed. All these contribute to the realization of the connotation of the agricultural products in construction. In this paper, based on the in Zhejiang Cangnan County,province agricultural product electronic commerce situation investigation, based on Cangnan look to the country, from rural agricultural product electronic commerce development present situation, existing problems and has the question reason to explore strategies to cope with the development of e-commerce in agricultural products in rural areas of new period. The first chapter expounds the research background of the development of the rural agricultural products e-commerce, and the research status is described, and the research methods used in this paper are stated. The second chapter expounds the importance of the development of electronic commerce in rural areas. The third chapter mainly elaborated in Cangnan County Rural Agricultural Product electronic commerce development present situation, through visiting, investigation to obtain first-hand information, detailed analysis of agricultural products in the development of electronic commerce and empirical research, also in Cangnan County Rural agricultural products e-commerce development problems, some policy measures taken by the local government are analyzed. The fourth chapter: mainly aimed at these problems, combined with the author's own experience of some countermeasures and methods, in order to solve the problem of Cangnan County Rural Agricultural E-commerc.