Research On Electronic Commerce Development Of Agricultural Products In Jianggezhuang Town,Muping District

Muping Jianggezhuang town of agricultural trade is still in the traditional way to trade,supply and demand information for slow,product sales,profit is low,the traditional business mode is difficult to meet the development of agriculture,now and in the ever-changing information age today,efficient and quick access to information via the Internet to become one of essential way.With the development of the Internet,e-commerce,with its advantages of the Internet,has promoted the development of various industries.If e-commerce can be well applied to the development of China's agriculture,it will be conducive to the development of agriculture,the improvement of rural economy and social progress.And Jianggezhuang town is close to Rongwu expressway,302 provincial road,Yanwei two major international ports and Qingyan Weirong intercity railway.The convenient transportation environment provides the feasibility for the development of agricultural electronic commerce.Based on the research of domestic and foreign literatures and the data obtained through field investigation,this paper links the current situation of e-commerce development in Jianggezhuang town,looks for the reasons for the backward development of agricultural e-commerce in this region and puts forward countermeasures.In this paper,the problems existing in the development of local e-commerce of agricultural products are found as follows: from the perspective of agricultural products,local agricultural products have quality problems,agricultural products lack standardization and branding,and agricultural products are mainly primary processing and lack of deep processing.From the perspective of farmers and talents,farmers have low level of culture and technology and lack of professional e-commerce talents.From the perspective of related supporting facilities,the network facilities in Jianggezhuang town are backward,the local e-commerce of agricultural products is small,the logistics system is not perfect,and the third-party payment platform has network risks.By connecting the theory with the actual situation of Jianggezhuang town,the author finally puts forward some suggestions and countermeasures in line with the development of agricultural e-commerce in Jianggezhuang town.From the perspectives of local government,third-party cooperative organizations and farmers themselves,this paper puts forward corresponding suggestions to promote the development of agricultural e-commerce in Jianggezhuang town.First of all,farmers exist in the form of economic individuals,and their economic strength is weak.At the same time,the organization should play its role in strengthening the standardization construction of agricultural products,standardizing the access to market information,stabilizing market prices,and cooperating with local leading enterprises to establish brand production.Then,agricultural e-commerce talents should be introduced.The corresponding majors can be set up through the recruitment of village officials to reduce costs.Meanwhile,the cooperation with surrounding universities should be established.Then,we should improve the construction of rural informatization hardware equipment,develop local logistics by using the sites of village committees and cooperatives,improve the construction of e-commerce platform for agricultural products,and strengthen the construction of credit system.Finally,choose the suitable e-commerce model and develop the agricultural e-commerce in Jianggezhuang town step by step.By developing agricultural e-commerce in Jianggezhuang town,the development of local agricultural economy is promoted and the process of new countryside is accelerated.