Baofeng County Agricultural Electronic Commerce Development Countermeasures

In the 1990 s,along with the continuous development of e-commerce,the sales model of industrial products has also undergone further updating.The agricultural product e-sales platform was born under this background.In the report of the 18 th CPC National Congress,it was clearly stated that “we will continue to focus on national infrastructure construction and social development in rural areas,further promote new rural construction and poverty alleviation and development,comprehensively improve rural production and living conditions,and strive to increase farmers' income.Farmers' income continues to grow faster." The combination of rural products and e-commerce is a very special product and platform.This kind of product or said platform can effectively link the agricultural producer and the consumer directly.There is a direct link between sales.In this way,the process of making purchases by consumers can be more assured,and the process of sales by producers is even more convenient.In this process,a unique ecological chain can be effectively established,and the Internet can be used to link the ecological chain together so that both parties can achieve a win-win result.The Internet is an important opportunity for China's agricultural modernization and rural economic development.At this stage,Baofeng County is rich in agricultural resources.However,in the local area,infrastructure still appears to be quite backward and logistics development is extremely slow.This has caused the problem of disconnection between the production and sales of agricultural products.Once this kind of problem arises,it will undoubtedly lead to impediments to the income of the peasants,and the further development of the rural areas will be subject to greater restrictions.The concept of the integration of the Internet and agriculture provides a very good solution to this dilemma encountered by the local community.It is precisely because of the above reasons that in this article,the author takes the basic theory of e-commerce as the object of research,conducts research and summarizing the development of local e-commerce,and finds the problems therein,summing up the current situation at home and abroad.Sum up,put forward opinions and suggestions,hoping to help solve the plight of agricultural products sales.In this paper,the development of electronic commerce in agricultural products in Baofeng county is taken as an example,the related theories are analyzed,and the business model in the development process of agricultural products in China is studied,and the problems encountered in the development process are studied.The following conclusions are obtained: the development of electronic commerce for agricultural products promotes the development of agriculture and rural economy in Baofeng County,increases the income of farmers and solves the problems of agriculture,rural and rural areas.The development of electronic commerce plays an important role in the marketing of agricultural products in Baofeng County,but there are many problems,such as decentralization,scale and limited technology,etc.By optimizing the allocation,grasping the market and increasing publicity,we will promote the sale of Baofeng's electronic agricultural products.