Research On The Operation Mode And Potential Risk Of JD “Master” Private Equity Platform

In recent years, Internet crowfunding has been focused and welcomed by financial investors. After the 2008 financial crisis, the problem of financing has become one of the world's problems. Internet crowfunding were the first one to produce and get the development in Europe and America. In China, developed with the world economic crisis, the bad account rate of commercial bank has increased. Major banks have to tighten monetary policy, causing a large number of small and micro enterprises bankruptcy for the reason of the lack of money. The traditional financing is unable to fully meet the needs of the Fund. So the Internet crowdfunding has been fully developed. 2015 is the year which Internet crowdfunding industry developed rapidly in China. Dozens of crowdfunding platforms including "Master" platform of JINGDONG has been on line in this year. Meanwhile, 2015 is also the first year of crowdfunding supervision. In 2015, the notice of examination to finaical institutions which carry out equity financing activities requires the crowdfunding platforms changed their name to private equity platform temporarily. It shows the country's determination and willingness to raise crowdfunding industry standardization management. It also shows that the underlying risk factors that we can't ignore.This article select "MASTER" platform of JINGDONG as the objection. "MASTER" crowdfunding platform was established in March 2015 changed its name to "MASTER" private equity platform in August. This platform has already raised 920 million Yuan for 89 projects in just one year. And it also became the largest private equity platform. This article through three angles to research the possible existence of the risk of the platform. Finally put forward some feasible suggestions and countermeasures against these risks. Since the development of private equity in China is just a short time, the specific regulatory policy has not yet been resealed. So the article is focus on the potential risk of the platform. It also has the positive significance to development of the Chinese private equity platforms.