Study On The Development Strategy Of Jiangxi Tianxin Machinery Co.Ltd.

Strategy is a major decision of the overall situation,the development strategy is correct or not related to the survival of the enterprise.Jiangxi Tianxin Metallurgical Machinery Co.,Ltd.rely on professional products business,only 5 years to set up,from a pure processing enterprises to change is a collection of science,industry and trade as one of the nonferrous metallurgical equipment supplier.Now,the company has entered a stage of development,the development of a good company's development strategy,the company can do much to the company to go far.In this paper,we study the development strategy of Jiangxi Tianxin Machinery Machinery Co.,Ltd.,through to the domestic and foreign non-ferrous metallurgical equipment development present situation has carried on the review and summary,Jiangxi Tianxin Machinery Co.,Ltd.based on the internal and external environment of based on the detailed analysis,in the current domestic non-ferrous metallurgical equipment industry market competition intense situation,formulated the development strategy of Jiangxi Tianxin.Detailed formulation of the company's overall strategy and strategy and implementation strategy.This paper is divided into seven chapters.The first chapter mainly introduces the background,significance,logical framework,research methods and literature review of domestic and foreign countries.The second chapter introduces the related theories,including the analysis of five forces model,PEST analysis method and SWTO matrix.The third chapter tells the story of the external factors of the development of Jiangxi Tianxin metallurgical machinery,including supplier bargaining power,consumer,competitor ability,and has carried on the analysis to several typical competitors.The fourth chapter tells the story of the internal factors of the development of Jiangxi Tianxin metallurgical machinery,including organization system,salary system,financial management,cost control,personnel strategy and other management system.The existing internal factors are analyzed,and the problems and shortcomings of the existing problems are pointed out.The fifth chapter tells the story through Jiangxi Tianxin Machinery Co.,Ltd.SWTO matrix analysis,formulate the strategic objectives of the development of Jiangxi Tianxin,core strategy,strategic stage,and the specific content of each stage are described.From 2016 to 2024 to determine the development strategy of Jiangxi tianxin.The sixth chapter describes the aspects of the implementation of the fifth chapter,the strategic objectives and so on,determine the team building,marketing,product development,corporate culture,process control,pay incentives and other aspects to achieve the above strategy.The seventh chapter summarizes the full text,and the whole strategy of the development of the company's future development to do a preliminary analysis and vision.