A Research On The Spatio-Temporal Characters And Decision Fators Of The Consumers Shopping Behaviors In Kaifeng City Of Residents

Charm of the city from each city to their different historical and cultural backgrounds, each city also has unique characteristics. Each city needs its own regional characteristics of urban rich historical and cultural heritage and development. The relationship between man and society is the actual problem of Western Studies Human Geography growing concern, at present, China's entire community, including the economic system, cultural, and historical heritage in the rapid and healthy development. Living conditions of urban residents increasingly harmonious, increasing residents' shopping needs. For the process of consumption affect the development of society as a whole, so that residents' shopping behavior has become an important research focus of social development, the disciplines involved include: urban sociology, urban geography, urban economics, history and other cities.Development of the structure of each city is different, but the study found that different cities affected by the social, cultural, economic and other factors in the development process are the spatial structure produced change. By increasing the level of the urban economy, and constantly improve the business center, resident business growing demand for shopping, city commercial level gradually increased, Spatial hierarchical structure of business is full of practical sense. Select the scope of this paper the main city of Kaifeng, Kaifeng witnessed the development of life in the city of Kaifeng, the accelerating pace of urbanization strengthen urban spatial structure is gradually being developed to a multi-center structure. The method of this paper include:(1) And entertainment team members to rest in the city, such as shopping malls seating area, park, garden walls, etc. to talk with residents in Kaifeng City, get valuable information during the chat.(2) The use of designed questionnaire distributed to the hands of the main city of Kaifeng City residents. Get this Kaifeng residents' shopping behavior of relevant information, the use of scientific methods to the residents of the Kaifeng City, the main city in the shopping process, consumer behavior arising from a series of features to explore, including different residents for the purchase of different types of time goods space selection, and space grade evolving, and decision-making when buying different products. After analyzing the residents in the consumer shopping will leave because of what factors about the entire process of what factors from consumer. In time for different commodities and whether there will be different when shopping shopping process. In recent years, commercial space structure of Kaifeng City, the main city there is a greater change in the main city gradually built Mart Xinjiekou large business groups, Kaiyuan large business groups and other important business center. Business center and gradually increased the size of which increases with the residents' shopping inseparable. Living communities, commercial outlets on both sides of the street which continues intensive residential areas, and gradually developed traffic also has some relevance. The new Kaifeng is a historical name, the city has a large number of national industry, with the development of the city's major commercial activities at major supermarket chains turnover faster growth, the growth rate is much higher than the original Kaifeng traditional business, such as San Mao Group, aerospace and other department stores.Thesis consists of three parts:The first part of the introduction, including several aspects of significance and research background, content, research ideas, research methods and technical route to discuss the purpose of the paper is to lay the foundation and describes the process of writing the whole idea.Second, the type of goods of all kinds, according to the read reference can be divided into four different product categories, shopping cart in Kaifeng City residents choose a different space in the space level is gradually formed. Through time and space of the shopping process level analysis shows that: the size of a hierarchical relationship with the Central Place Theory in Kaifeng City residents choose different commodities shopping trip in line with space level. It is noteworthy that, Kaifeng City residents to buy large appliances and apparel commodities commodities shopping in rank at the same level, so that the more commercial shopping mall shopping from a single region.Third, the second part of the questionnaire related to the consideration for the residents of different factors on the demand for commodities selected. Questionnaire several major shopping these factors into regional factors, their own factors, shopping in environmental factors, service factors. For residents of shopping options first personal habits is very important, and will consider the distance of shopping, the time it takes and how to shop. In addition to the main factors to cart itself, shopping location, type of goods, quality, price and commercial center infrastructure and supporting services are resident at the time of purchase will consider.The third part of the content is summarized in this paper describe the results on the main city of Kaifeng City residents shopping features and a decision factor, then pointed out the innovation of this thesis and future research areas for improvement.