Study On The Competition Ability And Demand Potential Of Xinjiang Raisins In The Market

Xinjiang had the unique natural and geographical conditions and climatic characteristics, which was the major area that Chinese raisins especially the high grade dried grapes were produced. Recently, the government of the Xinjiang autonomous region paid more and more attention to the improvement of the characteristic forestry and fruit industry, having carried out some policy measures to contribute to the Xinjiang fruit industry developing preferably, which supplied the good policy support for the expanding of Xinjiang Featured Forestry and fruit industry. Simultaneously, it also created good development opportunities for Xinjiang raisins industry.Based on analysis of production situation of Xinjiang raisins, this study qualitatively analyzed competitive advantage of Xinjiang raisins in the domestic market from the scale advantage, good qualities and supportive policy. After that, it used the gray system model to approximately estimate the dried grape consumption demand in our country, and then introduced the demand potential for Xinjiang raisins in the domestic market in the future. Under the background of the growing raisins export trade in global, the study selected indicators to evaluate the international market competitiveness of Xinjiang raisins, and then analyzed the prospects of Xinjiang raisins in the international market from the perspective of imports demand of dry grapes in the international market, which could fully tap the consumption potential in the international market and could also provide a reference for the Xinjiang raisins to further explore the international market. Finally, the study summarized research of the full text, and offered some countermeasures and suggestions to the promotion of the competitiveness of the Xinjiang raisins in the market.The results showed that the raisins in Xinjiang both had advantages on production scale and quality in the domestic market, Meanwhile, the development of the plum industry was vigorously supported by autonomous government, so Xinjiang raisins in the domestic market hold the absolute competitive advantage. The prediction results of Gray system model told us that it had great consumption potential in the domestic market, and large consumption space existed in the domestic market for Xinjiang raisins. In the international market, international competitiveness of Xinjiang raisins as a whole was low, but it had certain export advantage, and export competitiveness was gradually increased; With strong import demand of raisins in the international market, Xinjiang raisins had a broad market prospect in the international market. Finally, it gave some relevant suggestions about increasing capital investment in the processing technology, enhancing the quality and safety standards and product added value, developing a variety of raisin varieties, actively developing new markets etc, to heighten the competitiveness of Xinjiang raisins in the market.