Research On The Development Strategy Of A Logistics Cross Border E-commerce Freight Forwarding Business

With the development of international trade increasingly, the integration of the world economy continues to accelerate, the international logistics industry has been developing rapidly in the whole world. International Logistics in China started relatively late, development time is short, fortunately, the country attaches great importance to the international logistics industry give a lot of policy support, also gradually to international logistics industry set up to regulate the industry, these are the promotion of the rapid development of international logistics industry, gave birth to the many international logistics enterprises.China now has very many international logistics Co., Ltd., in numerous international logistics enterprises, in the initial stage of logistics of a company relies on a port of Qingdao, Huangdao port, Qingdao Liuting Airport, by virtue of the strong financial support, under the help of customs and quarantine and other relevant departments, combined with the company's advanced management mode, the powerful talent configuration, hassle free service content, quickly grow grow up, comprehensive strength among the forefront of the international logistics in China, has become a leading enterprise in the international logistics industry in China.2014 was the first year of cross-border e-commerce,2015 is the year of the blowout of cross-border electronic commerce, in order to seize the advantage of the industry, a logistics company in 2014, led by the author, in Guangzhou, established a new company specialized in importing cross-border e-commerce logistics service, to the newly established companies as a pilot, on cross-border e-commerce and freight forwarding business process and feasibility.This paper selects A logistics company as the research object, through the analysis of the A logistics company in all aspects, to study the A logistics company's cross-border e-commerce freight forwarding business development strategy. This paper is composed of seven parts:The first part is the background of cross-border e-commerce and research methods, introduces the research background and significance, explains the research method; The second part is the theoretical basis for research, a brief introduction of the meaning of cross-border e-commerce, including the significance of cross-border e-commerce concept and cross-border e-commerce, introduces the conception and classification of international logistics, including the concept of international logistics is what, international logistics and domestic logistics has what difference, international logistics is what classification. It also briefly introduces the general operation mode of international freight forwarding, including the export and international freight forwarders and international freight import proxy operating mode; The third part is the domestic and foreign electronic commerce development present situation analysis, introduces the present situation of electronic commerce in Europe to America's present situation of electronic commerce is how, the present situation of electronic business in Asia is what situation, the present situation of electronic commerce in China and what are the characteristics, cross-border e-commerce in China has now reached the degree, what is the difference between domestic e-commerce and cross-border E-commerce; The fourth part is the development status and SWOT analysis of A logistics company, after a brief introduction of the background of a logistics company, then made a pest analysis on the development of a logistics company. Then of a logistics company do the five forces model analysis, namely, analysis of potential entrants, substitute products, suppliers bargaining ability, the buyer bargaining power, competitors in the same industry. At last, the development of A logistics company did the SWOT analysis, that is, the analysis of A logistics company's strengths, weaknesses, opportunities and threats, and further in-depth understanding of the basic situation of A logistics company, and using the experience summary method to study the development strategy of cross-border e-commerce freight forwarding business of A logistics company; The fifth part is the strategy of the development of A logistics cross border e-commerce freight forwarding business, according to the actual situation, introduces the general idea of a logistics company cross-border e-commerce freight agency business development, selection of target market, cross-border e-commerce logistics platform to build, product strategy, a global network of strategy, service optimization strategy; The sixth part is the protection measures for the development of A logistics cross border e-commerce freight forwarding business, introduces the guarantee of the leadership level, the guarantee of the organization, the guarantee of the system. The seventh part is based on the analysis of the previous research, and ultimately have to appear stage A logistics cross-border e-commerce freight forwarding business development strategy.