Research On The Strategy Of Enhancing The Competitiveness Of Guangzhou KW Company

For nearly 20 years, with the deepening of China's industrial division, an important part of the modern service industry telecom industry as a to the sudden emergence become one of the highest industry of our country information degree and the level of information technology. With the huge consumer demand for information, telecom operators in the network structure, business model, customer service gradually from the traditional single business operation to changes in business operations, network operation and maintenance gradually to specialized, intensive, flattening transformation. With the expansion of 4G, mobile resale, ICT, cloud computing, data and other new business, the operators will be to enhance the competitiveness of the key to the development of new products, expand new business, use new technology, continuously expand the efficient, intensive, open operation support to promote the success of the enterprise transformation.In this paper, the research of Guangzhou kW company is not only faced with China Mobile, China Unicom, China telecom operators human resources capital and services a full range of extrusion, and in Guangzhou area, but also by the Dr. Peng network, electricity, communications, Yeston network, e home broadband, cable network, the great Wall broadband and many local operators of fierce competition, the company is the direction of development is not clear, to open up the market weakness, lack of business talent, incentives are not in place, executive force is not strong, business has been in a cash flow extreme shortage, the plight of the operating pressure stretched, in the final analysis, is not nurtured for the competitiveness of the company's development. How in the competitive market conditions, through the cultivation of their own resources and capabilities, access to external resources integration to be use to create their own areas of strength, to create value for customers at the same time, the realization of the value of the enterprise; in the competitive market, how to than other enterprises more effectively to the market to provide services and products and earn a profit, so as to enhance the enterprise's competitiveness, become Guangzhou kW company is badly in need of solving problems.The according to the theory of core competence, business process management theory and incentive theory. By means of SWOT analysis, on how to promote the new competition environment and market background kW in Guangzhou's competitiveness to carry on the thorough analysis, and puts forward the approaches to improve the continued competitiveness of the enterprise.First:This paper to the domestic and foreign scholars on the competitiveness of enterprises and the core competitiveness of the theoretical results were summarized, and on this basis to sort out and then put forward the competitiveness of enterprises is a complicated system, different enterprises, the period and the environment is different, the establishment and promotion of competitive strategy also has the different view.Secondly:with the help of SWOT analysis of Guangzhou kW company in the market competition advantages, weaknesses, opportunities and threats of the in-depth analysis, finds out the existing in the aspects of promoting the competitiveness of strategic intention is not clear, the lack of effective systems and processes, government support efforts to decrease, incentive and execution is not in place, to continuous improvement and problem, and the problem of reason carries on the comprehensive analysis of the system.Finally, based on the theoretical analysis, this paper analyzes the internal and external environment of Guangzhou telecom enterprises under the market competition, combined with the current situation and problems of Guangzhou KW company, From the formulation of appropriate strategic development planning, establish suitable process, so good incentive management, implementation in place, a total of six aspects of continuous improvement based on three-dimensional integrated service innovation, to clarify the strategy to enhance their competitiveness.