The Study On The Degree Of Job Satisfaction Of Telemarketing Staff From The Call Center Of Auto Insurance In X Insurance Company

The telephone marketing of auto insurance is a new type of insurance marketing mode, which is developed on the basis of traditional telephone marketing service. The insurance companies of this channel with the low-cost advantage, have won fifteen-percent price of regulation policy, so they attract amount of price-sensitive cosumers. At the same time, the auto insurance market reform has begun pilot and promoted, premium price for the channel becoming more and more consistent. With the advantage of providing additional services and more concessions, the traditional channels attract a large number of customers. The market environment has caused great pressure to the agents of sales center who face cosumers. It had increased the difficulty of their work and the demission, exacerbating the already difficult and complex situation even further. Therefore, to have a research on the agents of sales center is beneficial for the auto insurances combating commercial vehicle insurance premium rate market reform. It can reduce withdrawal rate, saving labor costs, and reconstruct channel confidence. At the same time, the research has the promotion value, and enrich the study of the job satisfaction of the insurance industry practitioners.This paper first discusses the background, significance, research status as well as the context and method of the study. Secondly, the theory development of job satisfaction and the telephone car insurance development situation have been particularly introduced, with the concrete analysis of X insurance company telemarketing center's too. Thirdly, this article investigates the job satisfaction of the agents of sales center through questionaires. Then, get a detailed understanding of the agents'job satisfaction. On this basis, conduct a comprehensive study and analysis, using the factor analysis method and non parameter test method. And then, obtain that the overall job satisfaction level is high but presents the obvious imbalance, and the auto insurance market reform has had a significant impact on the job satisfaction of the agents, reflecting there have been some problems and shortcomings in the management. Finally, according to the analysis results, this paper put forward the countermeasures and path optimization to improve the job satisfaction of staff.