GX Supply And Marketing Cooperatives Operating Performance Evaluation And Promotion Strategy Research

Supply and marketing cooperatives is almost and new China and established an organization, organized for main body with the farmer cooperative economy organization, is to promote rural economic development and social progress important force.In this study, the supply and marketing cooperatives Guangxi as the research object, first analyzes the Guangxi supply and marketing cooperatives operating environment, from the macro environment, industry environment and in-house condition three respects undertake an analysis, macro environment respectively from political economy, society, technology, four aspects of analysis, industry environment using "Five Forces analysis" analysis, internal conditions separately from the advantages and disadvantages are analyzed. Followed by a combination of radar chart analysis method in Guangxi supply and marketing cooperatives operating for five analysis, thus making operating situation judgment, the application of data envelopment analysis method in Guangxi supply and marketing cooperatives operating efficiency were analyzed with DEA software, draw the comprehensive efficiency, technical efficiency, scale efficiency, total factor productivity numerical and analysis, on this basis to improve GX supply and marketing cooperatives operating efficiency of the suggestion and the countermeasure.In this paper, for the Guangxi Federation of supply and marketing cooperatives operating performance comprehensive evaluation provides a way of thinking, to enhance the Guangxi supply and marketing cooperatives economic benefit and social benefit, accelerate Guangxi supply and marketing cooperatives reform development, enhance the competitiveness of the supply and marketing cooperatives, has important significance.