A Study Of The Problems In Co-operative Advertising And The Development Strategies

Advertising sign advertising idle resources led to joint thinking, the moment a lot of joint marketing market phenomenon, accompanied by some joint advertising between the emergence of the brand. Joint Advertising Case demonstrated the success of this form of rational and inevitable. It gives the brand brings unexpected benefits, from cost savings or increase brand equity, and enhanced dissemination of results, the joint advertising the brand's potential additive increases.Gaps in the existing situation of the basic theory, the article is the theory of joint advertising promotion, advertising the future development of joint significance. This paper focuses on the early development of joint advertising the problems existing in the collation and analysis, to find this form of advertising not the problem of rapid development, and joint advertising with the basis of the necessity and feasibility to explore the joint advertising strategy.Through the above thinking and analysis. In view of the joint ad in the early stage of development, and current development practice and theory, this paper address issues such as the title says. The first is to explore the current joint advertising what exactly the problems. These problems limit the development of the current joint advertising, cooperative advertising and trends predicted long argument put forward in practice, there are some cases abroad. Of all aspects of trying to find a joint ad in the rapid development in China not the crux. Advertising for the future on the joint development of the theoretical basis for research and practice. The second is to explore the development of joint advertising strategy can be implemented effectively, more conducive to advertisers, a joint advertising strategy, and can be applied wider. Not only for the well-known brands, but also for small and medium enterprises in the fierce competition in a better advertising strategy. Strategy also proposed the idea for the audience to accept, and effective way of advertising creative.