Current Situation And Development Countermeasures Of Aquatic Products Processing Industry In Cangnan County,Zhejiang Province

Since the reform and opening, aquatic products processing industry development rapidly. Current fisheries economic development has entered a new historical stage,especially after China's entry into the WTO, the aquaculture industry development is facing more serious challenges, the development of aquatic products processing put forward higher update requirements, therefore, how to accelerate the development of aquatic product processing industry has become a government decision makers, the personage inside the industry, aquatic products processing and scientific researchers and economists issues of common concern. Cangnan location in the southeast of zhejiang province, because it is a coastal area, has a wealth of aquatic resources. Aquaculture in spirit, the biggest and the most optimal, there is zhejiang fujian two biggest aquatic products trading market- wenzhou, zhejiang fu border trade city of aquatic products,aquatic products processing industry development is relatively.Study of the problems existing in the aquatic products processing enterprises,countermeasures, and puts forward effective ways for aquatic products processing industry,can fully improve the aquatic product processing efficiency, reduce the attrition rate of aquatic products, increase the operating income of aquatic products processing enterprises,so as to promote the development of fishery. In addition, for the market, under the high standard, high efficiency and innovative work of aquatic products can satisfy the market demand of different period, to the vast number of consumers to provide a safe, delicious,nutrition, health, the diversity of aquatic products. Therefore, the study of the problems existing in the aquatic products processing enterprises has certain practical significance.Region through on-the-spot investigation method, companies and local fisheries field investigation, discovered the cangnan aquatic products processing industry exists many deficiencies: first, excessive dependence on the sea fishing. Second, a traditional processing methods, the vast majority of the production enterprises of processing products lack of gold content, low added value. Third, market circulation. From raw materials to processing, from processing to sales, circulation of the entire product chain is not smooth,lead to the long-term development of the enterprise. Fourth, for enterprise production management mode, there are many drawbacks. Currently, there is no unified management standards. In reality both national standard and international standard, and there are differences between; Not form a brand awareness, in the industry more individual enterprises or private enterprises, the production scale is small, lack of competitiveness in the market; Innovation consciousness is not enough, most enterprises have no innovation production; In the aspect of management, lack of professional talents, enterprise management at lower levels, and so on.In combination with related literature materials and investigating data, through the method of qualitative analysis put forward the following Suggestions: first, change the current mode, increase the investment of aquatic resources, reduce the dependence of Marine fishing, to ensure the stability of the industry. Second, constantly introducing newtechnology, to promote the class of aquatic products processing, and for residues of aquatic products research and development of new products. Third, change the traditional processing mode, the introduction of new equipment and processing techniques, make full use of mechanization, so as to promote industrial technology content, the formation of automation of production mode. Fourth, pay attention to brand effect, the implementation of brand strategy.