Development Strategy Research On TY Aquatic Products Company

With the improvement of the national standard of living,people have increased demand for consumption of aquatic products,this is for aquatic product enterprises in China provides a good development opportunity and good conditions,also brought the fierce market competition.How to deal with their peers and market competition tboth at home and abroad is currently the aquatic product enterprise to face new topic and challenge.TY Aquatic Products Company is a company specializing in aquatic products breeding and processing of medium-sized enterprises,in recent years,in the face of the fierce competition in the market at home and abroad,the development of the enterprise obviously slower pace,in a critical period of development,need to reposition its development strategy in theory and research.From the strategic perspective,to study the development status of TY Aquatic Products Company and its problems with literature collection,SWOT and the Potter competition analysis model(the existence of hidden lack of high-level talents,irrational structure,backward technology,marketing channel construction is not perfect,the management system is not in place,the quality and safety).Aiming at these problems,puts forward the development strategy research on TY Aquatic Products Company:increasing research and development of products and technologies,and actively exploring the domestic and foreign markets,vigorously promoting the Internet sales,improving customer satisfaction and loyalty,promoting the construction of own brand marketing.The conclusion has certain reference function to TY Aquatic Products Co.,perfect the enterprise development strategy,but also for enterprises in the formulation and implementation of the development strategy to provide reference.