Research On Baudrillard's Theory Of Signal Comsumption

Signal Consuming Theory is Baudrillard's early achievements thought.This theory make in-depth analysis for a series of consumer demand issues of contemporary capitalist consumer society,and in this way to reveal some important features of contemporary capitalist society.For critical and systematical studies of his signal consumption,We need unfold dissertate from its origin,formation,main content,features and other aspects.This article includes five parts,the first part discusses the origin of Baudrillard's signal consumption theory;the second part discusses the process of formation of Baudrillard's signal consumption theory.The third part discusses the content of Baudrillard's signal consumption theory;The fourth part discusses the characteristics of Baudrillard's signal consumption theory and the last part is a critique and reflection for his signal consumption theory.Firstly,the generation of his signal consumption theory not only directly related to his own life experience,but also inseparable to that he accepted many thinkers influence.The era,he lived in,is the time when significant changes and a series of new phenomenon happens to France social structure.The commodity,wealth and the rich services stimulate people's needs continuously.The appearing of personalized products makes people's consumption become more and more diversified,differentiated.This is external factor that stimulate him to research on consumer society deeply.At the same time,Marxist alienation theory,Lefebvre's theory of everyday life Critique,Bart's cultural semiotics and the spectacle of society theory of Debord,which leave deep influence on him.He gradually builds up his own symbols consumption theory on the basis of absorbed and reformed for these theories.Secondly,the steering from the theory of objects to symbol consumption theory,constitute a precondition of his signal consumption theory.The three main aspects that that he researched on objects is functional objects,the abstraction of objects and the signal objects.Thirdly,the content of his signal consumption theory mainly include three aspects:differencestheory,cultural sign theory and political theory of sign.The core idea to run through this theory is that what people in currently capitalist society consume is signal value instead of use valueFourthly,on basis of the content research of his signal consumption theory,we summarize that Inner tension of symbol consumption theory that is destruction and development of the unity of opposites,deconstruction and construction of the unity of opposites.Finally,the evaluation and reflection are given on the content research of Baudrillard's signal consumption theory.One is noted that he generalized sign and fell into idealism.The other is that he misread Marx's fetishism critical theory.