On The Analysis Of The Relationship Between Human Beings And Objects Of Baudrillard's Consumption Theory

Baudrillard is known as a famous theorist at the end of 20 century,all his works in his life contain the analysis of the relationship between objects and human beings.Begin with The System of Objects which plays the role of derivation in his mind,he is focused on discussing the relationship between the subjects and objects,objects and human beings.Based on Baudrillard`s thought of consumption,he yearnes the exchange gift behavior of primitive society which is regarded as the authentic condition of human being.Symbol exchange which is the logic starting Point of Baudrillard's social criticism theory,he declares that with the rise of western consumerism,consumption in contemporary society is alienated consumption,people,people and society occurred alienated.Alienation on consumption represents on the symbol system`s control to human beings.In the system of objects which is constructed on the functionality of materials,the structure value substitutes for the use value and symbolic value;The non-functional objects,typically manifested in collection,show the inner anxiety and unpleasant of the collectors on sexual repression and death.In the process of seeking technical automation,technology infiltrates into the humanity implicitly.All of this tell us about the decline of man's subjectivity.With the coming of consumption society,consumption equality satisfies the needs for equality and freedom,under the symbolic logic,consumer goods are endowed with symbolic meaning of social class divisions.In fact,under the complicity of the advertising media,consumption produces the unreal needs of people;under the control of modern technology and the system codes,people lost their ability to make a choice rationally,they are willing to be enslaved and become the silent majority.In the end,the subject face the fate of death in this hyperreality world which is manufactured by codes and advertising medias.Baudrillard's theory of consumption alienation,is a warning bell upcoming like a terrible prophecy,it encourage us to reflect on our own behavior of consumption,and direct us tobuild a reasonable and healthy consumption society,so that we can abstain from heading for eliminating subjectivity which is the ultimately theory end-result of Baudrillard's ideological system.