Jean Baudrillard's Theory Of Symbolic Consumption And Its Criticism Of Reality

With the development of economy and science and technology,people's living standard and focus have changed,making the western society from a production-oriented society to a consumption-oriented society,and gradually expanding the proportion of consumption in people's life.Baudrillard paid attention to this kind of social phenomenon,and thought that modern society was different from the society Marx lived in,and it had become a "consumption society" dominated by consumption.This paper mainly studies Baudrillard's theory of symbolic consumption.In Baudrillard's theory of consumer society,he interprets what is consumer society from the perspective of symbol,and reveals the alienation of capitalist society through the perspective of symbol consumption,so as to criticize the reality of capitalist society.Firstly,this paper investigates the origin and development of Baudrillard's symbolic consumption theory.From the perspective of practical source,Baudrillard's symbolic consumption theory has its profound realistic background.He is deeply influenced by the "may storm" and re understands the capitalist society.Due to the growth of consumption level,capitalist society has changed from the initial production type to the consumption type,and the value of goods has extended a symbolic value from the initial value and use value.From the perspective of theoretical origin,Baudrillard is deeply influenced by Marx's theory of commodity fetishism,Van Buren's theory of leisure class,Lefebvre's alienation of daily life and Marcuse's theory With the influence of the theory of consumption dissimilation,the theory of symbolic consumption is formed.In terms of the development process,Baudrillard's four books embody the transformation of the theory of symbolic consumption from unsmooth to mature.The system of things analyzes the relationship between consumption and things in the consumption society through the relationship between people and everyday things;the society of consumption alienates the relationship between consumption and things in a deeper level on the basis of the system of things,making the relationship between people and things change into the relationship between people and symbols;the critiqueof symbolic political economy reveals the systematic control of consumption on things,because there is no sign The differentiation of consciousness makes people fall into the encirclement and control of things,and alienation takes place;symbolic exchange and death puts forward the solution to the domination of symbolic consumption society,so as to build a society in line with people's ideal.Secondly,the core content of Baudrillard's symbolic consumption is studied.In the development of consumption and symbolic consumption,from consumption,symbolic,symbolic consumption to the relationship between symbolic consumption and consumption alienation,through such a progressive way to understand the development of symbolic consumption;in the type of symbolic consumption,from the three aspects of symbolic consumption,cultural consumption and service consumption;in the pattern of consumption,the "temptation" and "adaptation" of symbolic consumption are studied“ The analysis of "environment" makes people understand the theory of symbol consumption more comprehensively.Finally,it points out that Baudrillard's symbolic consumption theory criticizes reality.From the perspective of capitalist politics,economy and culture,this paper reveals the essence of code manipulation in consumer society.Through the reflection of Baudrillard's symbolic consumption,this paper explores the rationality and limitations of Baudrillard's symbolic consumption theory.Baudrillard has a new demand for consumption culture.After criticizing the capitalist consumption society,Baudrillard makes us really understand the contradictions within capitalism.By studying Baudrillard's symbolic consumption theory and criticizing the reality,we can fully understand Baudrillard's symbolic consumption theory and criticizing capitalism,and can also be positive To recognize the problems of the theory of symbolic consumption is of great significance to reveal the new situation of capitalism and the development of consumption in China.Baudrillard's symbolic consumption theory gives us some enlightenment to avoid the similar problems in the reform and development of our country.It also provides a theoretical reference for the development of our country's consumption culture.