Influence Factors On ETF Investment Behaviors Analysis

At present, ETFs-Exchange Traded Funds are becoming more popular. It has a lot of strengths, including dispersed risk widely, maximize the gain and so on. In order to be help investors invest wisely, and give the advice to investors, this research analyzes investor risk preference and behaviors in the process of the investment. In the same time, this research contributes to maintain the financial order, making it easier for the finance market to keep their economies stable.On the base of the data from 270 investors' questionnaires, four common factors are extracted from the factor analysis, which is external information, service of fund manage corporation, recommendations from others and fund manager performance. Then, paper constructs a structural equation modeling to analysis the factors that influence investor's decision. Take the above four factors and personal characteristic as variables to construct a model of factors affecting the investors behavior, which reflect the internal relationship between various influencing factors of the structure, through the Amos structural equation model method. In the end, make a further comparison analysis on the different gender investors'decision making mechanism. The empirical results reflect that the influence factors have a significant effect on different gender to make decisionIn the view of behavioral affecting factors, adopting factor analysis and SEM-Structural Equation Modeling with the ETFs, we discuss the fund portfolio holding in fund investment behavior. This paper extents the study scope and depth for the factors affecting investment behavior analysis. Furthermore, suggestions are brought forward for investors to maximize return and finance market standardization.