The Analysis Of LETV Financing Behavior

With the economic development of China, China's Internet industry emerged a large number of excellent enterprise, the development of the Internet industry can not survive without continued financing. The Financing behavior of Internet enterprise is affected by various factors.This paper mainly use the method of case analysis, Letv networks, for example, First,I introduce and analysis the financing behavior of networks, the financing behavior of networks mainly include, private equity financing in 2008, bank loan financing in 2009, initial public offering, merger and acquisition and non-public corporate bond financing, researching the causes of this kind of financing behavior, summarizing Letv's own characteristics and influence of its financing behavior. Then combing the differences and the reasons of the financing behavior between Letv and internet industry. Finally putting forward countermeasures and Suggestions, first, company should expand the financing channels and realize financing channel diversification, second deal with the Internet industry environment and the direction of the market correctly, which requires the company fully analysis of various factors while making decisions in the financing, and base on the company actual situation in-depth trade-offs. Furthermore, rationalizing debt structure, and finally, establishing scientific mode of expansion, increasing the operating activities cash inflow, reducing the financing risk.I hope that I can help networks choose better financing, and hope other Internet companies can get inspiration from article.