The Optimization Research On Hunan JH Supermarket Logistics Distribution Based On The Supply Chain

Since China's reform and opening up, along with the development of our social economy, the increasing consumer demand, all kinds of supermarket chains also constantly develop and grow. As Hunan local retail enterprise, Hunan JH supermarket also has the similar experience, 10 years,the rapid expansion for 1 small supermarket has four distribution center,nearly 100 stores, business involved in Hunan, Guizhou, Chongqing and other provinces and cities among the national top supermarket chain supermarkets.With the expansion of market development, and the application of information technology, the establishment of the supply chain system, the supermarket of the inventory is reduced, revolving speed, the benefit is increased. In the face of fierce market competition, JH supermarket logistics distribution are also encountered the bottleneck of development: small size, low scale; Distribution equipment automation degree is low, function, distribution effect is low;Information level is low, lack of logistics professionals, professional skills and quality is low, management ability and so on a series of problems and deficiencies, seriously affected and restricted the JH ascension supermarket competitiveness and sustainable development. Combining the successfulexperience of international large supermarket chains, for JH supermarket distribution center of the above problems, put forward the optimization distribution model, improve the logistics equipment, improve the logistics information technology, improve the supply chain system, the introduction and reserve talents, strengthen professional skills training and a series of optimization countermeasures and measures, in order to reduce the distribution costs, improve the efficiency of distribution, promote the stable and rapid development of the shipping. And according to the application and development trend of logistics and other business information, look forward to mobile information technology and application and developing prospect of intelligent distribution center.