Research On The Innovation Of Business Model Of Small And Medium-sized Foreign Trade Enterprises In Alibaba

The appearance of functional trade service platform enables SMEs to focus more on products and sales.The functional trade service platform has changed the business process of small and medium-sized enterprises in the past and optimized its business process.On the one hand,the functional trade service platform can integrate the financing needs of SMEs,and on the other hand,it can make use of the good cooperative relationship with banks to obtain financial support.Through the role of bridge to solve the financing difficulties of small and medium-sized enterprises.Based on the product and service level,the target customer level,the relationship network level,The way to discuss the formation of internal value chain and profit model is based on the innovation of traditional business model.Yidatong's foreign trade supply chain service platform provides typical experience for the transformation and upgrading of the foreign trade industry and reduces the foreign trade costs of small and medium-sized enterprises.Set up the credit bridge between the bank and the foreign trade small and medium-sized enterprises and provide the reference data for the government macro-control and policy making.However,in the process of development,the challenges and problems in business model innovation of Yidatong are mainly manifested in the following aspects: it is easy to form its own monopoly position,it is suspected of violating the illegal risk of intellectual property rights,the service quality needs to be improved,and there are technical leaks.Holes and safety issues.On this basis,from the aspects of perfecting competition and cooperation strategy,strengthening cooperation with customs,setting off a whirlwind of intellectual property protection,improving service quality and strengthening information technology and security,this paper puts forward some countermeasures to perfect the innovation of "one access" business model.Through the research on the basic ways of business model innovation of Shenzhen Yidatong Enterprise Service Company,this paper aims to provide inspiration and guidance for the following practice of business model innovation in foreign trade service industry,and to promote the continuous development of business model discipline.