The Din Rail Terminal Block Go To Market Strategy Analysis

The connector is interface and access to energy and information exchange between the two electronic components, after nearly a century of development, has been formed in the connector market size of more than $50 billion in global competitive industry. However in recent years, the global economic downturn overall drive, slow down the overall demand for domestic and foreign markets, connector industry product backlog, various brands of new research and development efforts to decrease, the competition between the mainstream brands also tends to more intense. In Tyco and Phoenix, on behalf of the enterprise's performance generally decline or slowdown, Tyco from 2015 to overall growth performance from the previous 12% above the drop to less than 8%, the overall performance of the Phoenix growth from the previous 7-10% drop to less than 5%. This case leads to global connection device industry intense competition more intensified. This will be the Tyco Electronics (hereinafter referred to as T company) connector products, the market environment and the main competitors as the research object, in the analysis of T's concise and to the point, the political, economic, social environment, comprehensive and in-depth analysis of the current Thai electronics in connector field in the background the whole industry, the analysis of existing resources and the marketing environment, re thinking and design of enterprise marketing strategy, through the 4P method, the existing product management, pricing strategy analysis strategy, to optimize the product line management, improve the existing product line in a fully competitive market environment to improve competitiveness. Pricing strategy, provide more scientific decision-making of enterprise in the future market sales strategy.