Research On Developing Modeland Strategy Issues Of Agriculture Financial Services Byagriculture Bank Of China Suihua Branch, Ltd.

Agriculture industry has strong connections with national welfare and security. Issues regarding to rural finance is also a key prospect among China finance development. During recent years, as agriculture market develops, China rural finance has formed a relatively comprehensive system with different categories and servicing levels. Business field involved in rural finance also expands fast. However, rural finance is still the weakest field among China's financial system. This essay focuses analyzing how Agriculture Bank of China Suihua Branch(below as “ABC Suihua”) facilities development of Suihua City and hopes that this essay would have functions in below points: To realize strategic requirement from 18 th CPC National Congress, and 3rd plenary session of 18 thcentral committee of the communist party of China, and the State Council of PRC; to promote realization of economics of scales in rural economy from financing prospective; to prevent hysteretic development among rural finance and lack of financing support to rural economy.Based on current situations of Suihua City and its regional economic status,this essay firstly introduces current situations of financing supply and demand in Suihua City. Combined with basic conditions and main indicators from ABC Suihua, this essay tries to analyze ABC Suihua's development. Methodology in the essay includes dala analysis and comparison, including comparison of agriculture loan from other financial institutions, branch distribution, and net financing flow amount. This essay reflects the operating status of ABC Suihua and indicates factors negatively influences rural business development, including interest rates, branch distribution, organization, non-performing loan etc. Based on the issues figured, this essay gives recommendation on ABC Suihua's business including organization frame and product and process practicabile design. This essay also offers solutions on below six points in regarding to rural issues: servicing concepts, target, methodology, organization, channels, and risk management.The main characteristics of this paper is through comparing a large number of data analysis leads to ABC Suihua in the operation process of the existingproblems, and according to the actual needs, design the business model with the development of thinking, and avoid the past theory of constraints in the countermeasures research, this paper expounds the Countermeasures and methods to the more detailed, basing on the practice of strategic article, to the whole management of Suihua City, Agricultural Bank of China to provide reference at the same time, also need in practice to be tested and perfected.