Research On Business Model Of Peter Lai American English Training Agency

In this paper, Peter Lai American English training institutions, the business model as an example, the first of theory, method and framework of the business model are described; then, according to the operations Peter Lai American English training institutions, analyze their organization’s business model in order to explore the Peter Lai American English Training organization and strategic direction of future development in. In the end, according to internal and external environment Peter Lai American English training institutions of all-round and objective proof analysis to arrive at Peter Lai American English training institutions in the development of the advantages and disadvantages, of which the internal environment analysis is its own conditions, It is based on the external environment in which the macro-political economic, industry and market competition. According to the analysis, in Peter Lai American English training institutions to adopt strategic theory, we should adopt innovative business models to establish the strategic positioning of ideas based on Peter Lai American English training institutions to their own situation, and then to develop new business models adapted to Peter Lai American English training institutions development.This paper describes the background and the basis of the relevant concepts, the theoretical basis and personalized system business model made a careful analysis it follows that the difference between the business model and the traditional model of business models and trends in the field. In collecting a lot of information industry and the implementation of field research, the system uses the business model of theoretical knowledge on the domestic English training industry has done a comprehensive analysis, showing the current status of the industry and market demand point is located. Peter Lai American English training English training as a new institution in the initial stage encountered many problems, combined with the development of the industry status quo analysis reveals that the implementation of the business model is necessary initiatives to achieve development of enterprises to survive, on this basis, the overall design suited to their business model system, the implementation of a targeted marketing approach, has made remarkable achievements. In effect the implementation of the Peter Lai American English training institutions to do a comprehensive assessment of the business model on the basis of its stated problems and put forward practical improvements.