A Study On The Transformation And Upgrading Of Guangzhou CZL Pharmaceutical Limited Company

In the international market, with the "Chinese medicine" was listed in national development strategy, China continuous cooperation with other countries to establish Chinese medicine research institute, the clinical value of traditional Chinese medicine is gradually accepted and approved by them. In the domestic market, with the rapid development of our country economy, people's income level and disposable income have greatly increased, in the face of the aggravation of population aging and sub-health problem, people begin to pay more attention to health care. Therefore, the health care products which using Chinese herbal medicine as raw materials get rapid development, the domestic market of Chinese medicine will be further opened. Faced with the double new development opportunity of domestic and foreign markets, the traditional Chinese medicine enterprises should be how to play their own advantages, under the attack of domestic private enterprises and foreign invasive companies, how could them take Chinese traditional medicine market smooth, and make sure the development of them to be able to continue.This paper make the transformation and upgrading of Guangzhou CZL pharmaceutical limited company which is a traditional Chinese medicine enterprises as the research object, combinated the political, economic, social, cultural and technological environment of traditional Chinese medicine enterprise faced, on the basis of analyzing the present development situation of CZL, this paper discussed its management situation and faced problem. After analyzed the causes of CZL's problem in the asset-liability ratio, normal operating revenue, logistics distribution, management mode and talent management, this paper puts forword the strategic target and tactical policy for CZL's transformation and upgrading by combining with the results of the analysis,the enterprise's inner advantages and external development opportunities. The purpose of this study is to help CZL get rid of the difficulty, solve the problem of development, at the same time, also give CZL direction for the transformation and upgrading, realize the fast, good and steady development after transformation and upgrading. And providing valuable theoretical guidance, practical reference for the transformation and upgrading of our country's Chinese medicineenterprises and traditional enterprises.