Research On Evaluation And Promotion Of China Cargo Airlines International Competitiveness

China Cargo Airlines is a representative and large-scale cargo airlines in China. Facing the increasingly fierce competition in the air cargo industry, If China Cargo Airlines want to maintain and develop its competitive advantage, it must have strong international competitiveness as a support. First, this paper analyzes the trends in the world and the main characteristics of the air cargo industry, using Industry Life Cycle to analyze the evolution path of cargo airlines international competitiveness, and decomposition of The Evolutionary Dynamic from the soft power and hard power. Then come to the international competitiveness of cargo airlines evolutionary mechanism framework. Finally, based on the construction of cargo airline international competitiveness evaluation index system, integrated use AHP and entropy weight method to determine the weight of each index on the international competitiveness of the impact of weight, and with Extension and matter-element method for China Cargo Airlines and other four cargo airlines were analyzed.The results shown that, compared with the industry benchmark of cargo airline, the international competitiveness of China Cargo Airlines is weak. Through comparative analysis of the international competitiveness of China Cargo Airlines, we must proposed a series of initiatives to ensure the healthy and steady development of China Cargo Airlines, achieving international competitiveness of China Cargo Airlines improved quickly and effectively.