Business Plan Of Cold Chain Logistics Projectdevelopment In Company X

With the continuous growth of China's economic development, as well as the improvement of living standards and the gradual deepening of the concept of health, countries have to increase food safety management efforts. The social demand of refrigerated food is increasing year by year, cold chain logistics industry is responsible for refrigerating frozen food to ensure the quality and fresh of it, which is the main reason why cold chain becomes important. While 2010 China Central Government's announcement "to support agricultural products market construction and renovation, to further improve the system of agricultural products cold chain logistics, to reduce the circulation link, reduce logistics costs.” provided the clear direction for development of China's agricultural products cold chain logistics. Although China still has a gap with developed countries in the part of cold chain logistics, the development of the cold chain logistics of agricultural products in China is under great potential.According to above policy, in order to grasp the business opportunities in agricultural products cold chain logistics of stability, X company plan to invest and expand the business in low temperature storage, fruit and vegetable cold chain logistics and distribution business, by integration of all process of operations. In order to solve the food cold chain problem of western China in winter as well as the problem of short production cycle, this action will change the traditional operation method, and distribute the fresh vegetables andagriculture products to end market directly.At first, we study the background and significance of the cold chain logistics project, then the background and project of the X company are briefly introduced, the comprehensive and systematic analysis of the enterprise of cold chain logistics project system and organization structure of the company put forward the feasibility of the project; secondly, proceeding from the current situation of the enterprise, strategic management theory analysis of internal and external environment of the enterprise, found the project internal advantage and external threat; thirdly, according to the theory of marketing management, work on the market segmentation, positioning to get a clear target market; then based on the theory of financial management, work out financial and budget analysis. Finally on the basis of risk management theory, Analyze possible risks and risk control. This paper is the important basis for the operation of this project.Through the above analysis, this paper shows that the X cold chain logistics project is the advantage in the construction, operation and benefit, and the project market prospect is wide. This project with a total investment of 1, 500, 000 yuan, the budget in the investment recovery period is 1.1 years. The project has considerable economic benefits and strong ability of risk control, so this project is feasible and effective.