Business Plan For Cold Chain Logistics Center Project In AD Company

With the rapid development of economy,people’s living standards have been substantially improved.The consumption concept of feeding and clothe has transformed into higher concept: fresh food and safe.People have become accustomed to the cold fresh counter in supermarket to buy fresh product,the proportion of fresh and frozen foods is increasing.And back in the freezer fresh foods,food is related to cold chain logistics closely,such as frozen foods,fresh,frozen,and other aspects these areas have been linked to people’s lives.To seize the development opportunities of cold chain logistics,AD wants to establish cold chain logistics center in Yantai,to construct a cold chain service platform.The center conclude refrigeration,cold storage,processing,packaging,marketing and other areas.This paper is the AD’s cold chain logistics center business plan.Firstly,analyse the status of the cold chain logistics systematically by using PEST model and SWOT model.Identifying macroeconomic environment,political environment and the advantages and disadvantages.Then SWOT model is used to recognize the existence of external threats projects,opportunities and internal strengths and weaknesses,to determine the location and construction of the project.Finally,decide the construction and operation of the project,and then use the financial management knowledge to develop financial planning,to evaluate financial indicators.The study showed that: Yantai fisheries cold chain logistics center has a bright prospects for sustainable development,plays a great importance in increasing social benefits.Before and after-tax financial internal rate of return of the project is greater than the benchmark reference value;pre-tax / after the payback period of 7.12 years,respectively 8.03 years(including construction period);breakeven point for 36.19 %-48.705%.The project faces less risk and considerable profitability.