Study On The Development Strategy Of Cold Chain Logistics Business Of Shijiazhuang Branch Of Sf Cold Chain

In recent years,with the rapid development of China's economy and the urban and rural residents living level increasing,people also have higher requirements for food quality.Thus,food security has become the focus of the society.In the huge market demand,cold chain logistics industry is developing rapidly.Due to the late start & low degree of marketization of cold chain logistics in China,there is a certain gap between the level of cold chain logistics with the developed countries.The cold chain logistics business of Shijiazhuang(SJZ)Branch of SF Cold Chain will be researched in this paper.By analyzing the environment & the market,to improve feasibility countermeasure is put forward.It will be the great significance for the development of cold cold chain logistics business in SJZ Branch of SF Cold Chain.First of all,this paper sorts out the research of cold chain logistics both at home and abroad.At the same time,it introduces the research content,research methods and related theories.Secondly,on the basis of analyzing the internal and external environment of the company,and then by using the SWOT model,the author analysis the advantages,disadvantages,opportunities and threats in SJZ Branch of SF Cold Chain.The paper shows that what advantages should be played and what disadvantages should be made up to catch the opportunities,as well as what make advantages should be made full use and what disadvantages should be avoided to cope with the fierce competition.Thirdly,using Gray Forecast Model GM(1,1),to forecast the demand of cold chain logistics market in SJZ,because the SJZ Branch of SF Cold Chain is located in SJZ.And then,the prediction results are analyzed.The aim is to identify the company should be according to the forecast quantity to decide the enterprise scale of investment in equipment and personnel,and according to the different parts of the goods to make investment advice in the future.Finally,the feasible suggestions will be put forward for cold chain logistics business of SJZ Branch of SF Cold Chain.To reduce operating costs,improve enterprise efficiency,improve service quality and profit margins has very important practical significance.