Balanced Scorecard Strategic Application In B Equipment Manufacturing Company

37 years of reform and opening up, Manufacturing industry-- as a direct reflection of a country’s level of productivity, it is an important index of the difference between developed countries and developing countries. China’s manufacturing enterprises are also developed rapidly in this market economy "tide" in and gradually become an important force in China’s economic development. Due to the rapid pace of development of China’s manufacturing enterprises, the relative lack of management talent, Chinese internal especially private enterprises in the enterprise management there are many problems(especially performance management)."Eleventh Five-Year" period is the golden period of development and the new rise of Chinese economy and society, as China entered the building a moderately prosperous society in the history of the process, as well as to further improve the market economy, Bow to create and maintain good business performance is become the most realistic, the most important issue facing our business management. Enterprises in order to survive and develop in the fierce competition, we must make full use of their strategies and capabilities derived performance evaluation system. And with financ ial measures based, enterprise-oriented, focusing on the traditional measure of performance tactical feedback system cannot meet the needs of enterprises, the original performance evaluation system reform Bas become a necessity. To adapt to the new environment, enterprise performance management requirements, with the company’s vision and strategy for the target to measure the drivers of future corporate BSC was born.Balanced Scorecard is a new method used overseas internal performance evaluation in the 1990 s, is the trad itional performance evaluation system reform. Performance evaluation as a guide and control the imp lementation of corporate strategy is an important management tool, its importance Bas become the consensus of many enterprises. Since 2001, the Balanced Scorecard introduced to China, and now more and more companies are beginning to accept the idea of BSC, BSC began. Some of China’s large enterprises successfully applied after BSC evaluation system to help companies with great success. Balanced Scorecard performance appraisal from a financ ial, customer, internal process and learning and growth in four areas, including internal business processes is essentially the process of enterprise value chain, value chain analysis is an effective tool for competitive advantage.The main content of this study inc lude six aspects: the first part mainly introduces the research background, research present situation, the research content and method and so on. The second part is theoretical foundation part of the full text, first introduced the relevant theories of the balanced scorecard, and then to the balanced scorecard combined with strategic management theory, and mainly explores the balanced scorecard strategic application system to construct the overall train of thought. The third part mainly analyzed B company’s internal and external environment, on this basis discusses the issues of the enterprise strategy formulation. The fourth part mainly exp lores B company’s strategic application of the balanced scorecard system build problems, mainly includes the princip le of system build ing, strategy description and measurement, the construction of index system of strategic and decomposition, and strategic feedback and so on. T he fifth part summarizes B company of the balanced scorecard strategic application experience, and puts forward corresponding Suggestions for improvement. The sixth part summarizes the full text, and prospects the direction of future work. Paper mainly studies the balanced scorecard in the application of the enterprise strategic level, so as to promote to the private enterprises in the application of management.