The Study Of The Development Tactics Of Zhong Zhuang Town Power Supply Place In Shandong Province

The power industry occupies an important position in the development of the economic of our nation. with the development of the market economy, the deepening of the reform,the pressure of the power industry is growing. Shan dong Province town power supply is a branch of the supply department of China State Grid Corp. It is very important to how to make determine on their own development strategies in the new economic development and the requirement of the new period, so that to promote the Zhong Zhuang Town power supply better, faster, more sustainable development.Firstly, based on reading a lot of domestic and foreign literature, this paper reviewed the development of the power supply of the theories and research results of strategy, finding that it is just one side from a certain angle to analyze on the power supply development strategy research and all the same to strategy research on the whole power supply more comprehensive development, in that we determine the research direction of this thesis.Secondly, through the investigation and research on the face of Shandong Province town power supply development opportunities, threats and advantages and disadvantages in September 2014, we accurately identified the town powered by internal and external conditions, so that to provide data support for further develop strategies. Finally, analyzed the advantages and disadvantages, opportunities and threats of the development of town power supply using SWOT analysis tools, the establishment of EFE and IFE matrix to evaluate the key elements of key environmental factors and key competitive factors according to the weight value and the questionnaire scores obtained the final weighted points, according to the development strategy of weighted points determine town power supply should be taken. According to its development strategy, determine the development strategy of town power supply should be taken. The study found that: the town power supply is in the external opportunity and internal advantage in the environment; Zhong Zhuang Town in power supply suitable to adopt expansionary development strategy, make full use of their own advantages and external conditions, to learn and promote it's betterdevelopment.In conclusion, based on the empirical research, this paper made a research on development strategy of Zhong Zhuang Town in power supply, pointing out current status of the town power supply, development strategy adjustment scheme and implementation,security measures, in order to better cope with the fierce market competition. This paper has important significance to strengthen town power supply development in the future, but also has certain reference significance in the formulating of the development strategy of Shandong province electric power company.