Study Of Electric Business Mode And Platform Of The Small And Medium-sized Food Processing Enterprises

With the popularity of the Internet,electronic business will play more and more important role in the development of small and medium-sized food processing enterprises.For Chinese small and medium-sized food processing enterprises,the traditional trade still makes up major proportion,and electronic business isn't run well,which may affect the healthy development of small and medium-sized food processing enterprises.Therefore,to study the electronic business model and platform of medium-sized food processing enterprises is of great practical significance.In this paper,we make use of the literature analysis,comparative research,questionnaire survey,factor analysis and other methods,involving qualitative and quantitative analysis,to carry out research work.The research focuses on electronic business model and platform of medium-sized food processing enterprises.Firstly,we give a targeted review and comment on the research of electronic business model and platform at home and abroad.Secondly,according to the current situation of electronic business model and platform operated by small and medium-sized food processing enterprises in China,we find many problems existing in the development of small and medium-sized food processing enterprises' electronic business,such as little awareness of informat ization construction,lack of capital and professionals support,mismatch between management level and the requirement of electronic business,and so on.Thirdly,we classify the electronic business model of food processing enterprises,and analyze their advantages and disadvantages.Furthermore,we point out the suitable electronic business modelthird-party B2 B model for small and medium-sized food processing enterprises.On this basis,we set up an evaluation index system,which has function on the selection of third-party B2 B electronic business platforms for small and medium-sized food processing enterprises.In terms of the factor analysis of data from questionnaire investigation,we can draw conclusion that small and medium-sized food processing enterprises mainly take into account the search engine technology,platform security and service function when they select third-party electronic business platforms.The research findings are likely to enrich and expand the research of electronic business model and platform for food processing enterprises,especially to provide a theoretical guidance for the electronic business development of small and medium-sized food processing enterprises.